Al Ries
Chairman
Trout & Ries Advertising
Coauthor of Positioning and Marketing Warfare

Bill Good's simple approach to telephone prospecting has helped us create spectacularly successful account executives. Every account executive should now read his book and every sales manager who understands that his or her job is to make successful salespeople should read it too.

Jack Kemp
Senior Vice President and Training Director
Dean Witter Reynolds

Dynamite book! Bill Good's approach is the wave of the future in telephone marketing. By following his approach, salespeople can triple their results.

Richard W. Haskin, CLU
Director, Agency Development
Prudential Insurance Company

Without question, Bill Good is one of the country's foremost experts in the area of building new business. With his proven and practical strategies, anyone taking the time and effort to work his methods must achieve success.

Robert A. Leo
Executive Vice President and Director of National Sales
Shearson Lehman/American Express

This book shows an approach that salespeople who hate pressure and force and rejection can use to get more appointments in less time and with less emotional stress on themselves. This is the civilized way to prospect.

Carter Knapp
Vice President
Member Services and Former National Director of Training
Realty World

We're enjoying wonderful success following Bill's system. his revolutionary book should be required reading for anyone in sales."

Michael E. Fitzpatrick
Agency Manager
The Equitable Financial Services

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